Drinking

A)The amount of alcohol consumed per person has risen by 10% since 2000 - despite drink sales remaining steady. But researchers Mintel said wines and lagers were becoming stronger unfortunately people didn't see the changes. It shows that at list third men and fifth women drink more alcohol a day then it is recommended Because the limit for alcohol three or four units a day.Consumers have limited information to help them make healthy choices about their alcohol consumption.

Don Shenker, of Alcohol Concern Mintel carried out its own surveys as well as using data from a range of sources including the NHS and sales information from shops, bars and pubs to compile its report. Binge drinking among the young is often blamed for growing alcohol consumption, but the Mintel research showed those drinking at home were the group which saw the greatest rise. Moreover, in a sign that binge drinking may be becoming less socially acceptable, 22% fewer 18-24-year-olds agreed with the statement, "the point of drinking is to get drunk" than did five years ago, the report added.

B)http://news.bbc.co.uk/1/hi/health/8223294.stm

1) information failure - is a lack of information resulting in consumers and producers making decisions that do not maximize welfare. Just in simple examples (in the article) we can see that in some cases customers can consume more in situation where information failure exists.

2)

3) Yes, "stealth" drinking is an example of information failure. Because people really don't know about volume of alcohol and also about harmful of drinking. "Consumers have limited information to help them make healthy choices about their alcohol consumption" - sad Don Shenker, of Alcohol Concern.

4) In theory, the government should provide information to show all harmful of alcohol to people and the, probably, people will consume less (average consumption will decrease).

5) people don't know about volume of alcohol and people are not aware of harmful of alcohol.